A flexible approach and commitment to integrity positions the company for US projects
ZNSHINE SOLAR, producer of high quality monocrystalline and polycrystalline solar modules, today announces its intention to expand into the US market. The young company brings a flexible approach and reputation for integrity and differentiated technological advantage to meet the strategic needs of its customers and is looking forward to bringing this to the dynamic US market.
A rapidly changing PV industry dictated by anti-dumping issues, government regulations, regional requirements and rising energy costs is having a major effect on the sector throwing into question the hitherto standard business model of “Mega Manufacturing Plants”, large scale manufacturers with complex structures, who in the future may not be able to re-shape their business rapidly enough to meet the challenges, this wildly fluctuating market brings.
ZNSHINE SOLAR is instead part of the new generation of photovoltaic companies positioned to adapt to changing legislation and market demands. Thanks to smaller factory footprints and less debt, the company is able to adjust their offering quickly, with a customer-focused business model.
Further enhancing their appeal, ZNSHINE SOLAR has built a reputation for integrity, consistently meeting the goals they set out to accomplish. The trust they have earned extends to their quality solar modules as well as to their approach for each project. ZNSHINE SOLAR is determined to use technology to drive down KWHr generation costs and is poised to launch a number of technological advances in 2014 targeted to bring down the cost of KWhr generation. From something as simple as a new self-cleaning glass coating which will improve module yield to more exciting new electronics technology which will greatly increasing system performance.
Stuart Brannigan, ZNSHINE SOLAR’s recently appointed Vice-President Sales and Marketing Europe and Americas, and recognized industry leader, explains, “We are entering a new era in the PV industry. The end users are more aware of their own requirements and energy needs. We the suppliers have to be able to adjust to that. At ZNSHINE SOLAR our core values are flexibility, innovation, integrity and superior customer service. That, combined with our high quality monocrystalline and polycrystalline modules, puts us in a strong position to enter the competitive US market.”
The company has doubled sales between 2011 and 2013 and is on target to reach 500 MW of global sales by the end of the year.