Those of us in the solar industry know we can get to 100% renewables, and we know solar will play a key role. But how do we get the message to the public, and get people to take action? Look at most any solar company’s website, and the main message you’ll see is how much money you can save. Do we need to focus instead on the benefits to health and the environment? Or the appeal of energy freedom to many demographics? In solar, you don’t have to pick one. In fact, recent research suggests that the most powerful persuasion combines these messages with a focus on leaving a legacy. And when you provide positive solutions like solar power, you have a winner. So let’s work on honing our solar marketing with these principles in mind — and hasten the transition we all know is coming.
– The Team from MyDomino
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- Greentech Media: Utilities See Growing Opportunity in the Community Solar Market
- Rocky Mountain Institute: Market Price Risk and the “Hockey Stick PPA”
- Bloomberg: China to More Than Triple Solar Power Capacity in Five Years
- Utility Dive: Leading edge – Hawaii utilities push storage, solar integration for 100% renewables mandate
- Telegraph: UK solar sector handed stay of execution over VAT threat
Opinion
Have a great day!
Yann