Selling solar based on aesthetics? Elon Musk seems to think that the Silevo modules will give SolarCity a leg up on the competition. All things being equal, especially price, I am sure that aesthetics can play a role in the decisions made in the residential market. That being said, manufacturers like LG, Suniva and Sunpower make their claim to residential market share on efficiency as opposed to price so maybe aesthetics can play a role for a buyer that is deciding between multiple vendors. Musk is reaching out for a different aspect of consumers though. He wants to create something that people want, but they don’t know it yet. Henry Ford once said, “If I had asked people what they wanted, they would have said faster horses.”
- Wired: Elon Musk Wants to Make Solar Tech Lustworthy. Smart Move
- Think Progress: U.S., Mexico, Announce Climate Collaboration The Day After Trump Becomes GOP Nominee
- Grist: The Democratic Party has made a big shift toward climate action in the last four years
- PV-Tech: Top-10 solar manufacturers disrupting the industry in 2016
- CleanTechnica: New Report Assesses California’s AB 2188 Solar Permitting Progress
- PV-Magazine: U.S. government makes up to $4.5 billion in loan guarantees available for EV infrastructure
- GreenBiz: Obama renews goal to bring solar to low-income housing
- CNN: Solar Impulse 2 sets off on final leg of round-the-world trip
Opinion
Have a great day!
Yann