This is your SolarWakeup for July 28th, 2016

Packed news day so make sure you keep up. To recap the story we talked about yesterday in the NY Times. I spoke with dozens of you about how this happened and while the article may have been strong in its wording the issue is based on the timeframe and the peak times are starting later in the afternoon. As solar companies pull back the policy fight and trade associations lack desire to get into the fight, these things will happen. More importantly policy and PR are related and it is VERY telling that no solar company was quoted in the story. Speaking of policy, look at the story about Nevada. The solar industry sometimes thinks we can negotiate from a position of pleasure in the middle. That fighting the fight isn’t ugly and getting rid of a single person can fix the issue. Well, you are wrong and now you have proof. NV Energy and the anti-solar commissioners are now attacking the other players in the fight to bring solar back to Nevada. Don’t get pitched by what people are selling without understanding their motive, that’s my message for reporters in solar today.

Opinion

Have a great day!

Yann