Let’s Talk About Money. As you head into the weekend think of this positive victory. CALSSA let the industry know that SB700, a 5-year extension of SGIP, has cleared committee and is headed to the Assembly floor. This victory is due to the lobbying of the industry and the daily advocacy of CALSSA and a few larger companies with dedicated policy staff. We’ve all heard about the complaints from me and the advocacy groups is that there isn’t enough money flowing to the trade organizations. The typical response and justification is that we’re the solar industry and we won’t fight money with money, we will never have enough of it. I’ve bought this line over the years but I think it’s also become a self-fulfilling prophecy. Let me elaborate. Inside the industry, not enough companies are paying enough dues to State chapters and solar advocacy groups. I get it, money is tight in an industry that is stingy with margins. At the same time, 260,000 people in solar and if each paid $10 per month in advocacy dues, we’d have $30million more per year. Companies that do pay advocacy dues should go out of their way to support other solar companies that do as well and given the choice of two, should choose to support the one that stands side by side with us. But there is another source of money that should be supporting solar groups, groups like Vote Solar. The millionaires and billionaires that talk about climate change and renewable energy should endow our industry with hundreds of millions of dollars. That money would go to ensuring a solar advocate at every town hall, County commission and regulatory body on a full-time basis. It would also push objectives like ‘instant permits’ and electing politicians that support our industries. If they want solar to really thrive, it is incumbent on us to educate them on the political and regulatory nature of our business. We can fight power with money, we just have to ask for it more forcefully.
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Opinion
Have a great day!
Yann