Market Share Update. On yesterday’s Roth Capital market call, Ohm Analytics reported market share for residential inverter companies Enphase and Solaredge based on actual permit data. In this data set, Ohm showed that Enphase has increased its share in the resi market by 50% year over year to 48% of the overall market, taking a majority of that increase directly from Solaredge. Roth believes that Enphase earnings next Tuesday may show the financial execution of that business success.
Clean Energy for Biden. The incoming Secretary of Energy, Jennifer Granholm, highlighted the influence of the group on a LinkedIn post yesterday. Gone are the days when our industry isn’t in the room where it happens.
No Way Norway. Will Ferrell stars in this GM ad that will run during the Super Bowl announcing GM’s plan to have 30 EV models by 2025. As a marketer, I am in awe how far behind auto OEMs are in their consumer purchasing understanding. I’ve driven EVs since 2012 and not once did I think about the type of battery in the car. GM, call me.
What’s Your Forecast? In the coming weeks, I’ll be running a new market survey to get your take on the market forecast. The numbers are all over the place and few people are seeing a utility scale market and resi market growing north of 30% like I am plus a C&I market that feels to be accelerating even more than that. Get your thoughts in order, the wisdom of the crowd is calling soon.
Global PPAs. Power purchase agreements are a fairly American solar transaction but other markets are looking at the concept as well. American developers could be called upon to educate solar pros in other geographies on the structure and execution.
Virtual No More. Door to door selling, meeting in person and travel all appear to be regaining some momentum. Not to pre-pandemic levels but you can see the masks replacing zoom. Yesterday, Solar Power Northeast announced the return to the Boston Westin in June for an in-person solar conference. What business aspects are you back to in person versus the ones you are keeping remote?
- Utility Dive: EIA projects swift electricity demand recovery after COVID-19, strong renewables growth
- Solar Industry: SEIA Leads Efforts to Eliminate Forced Labor in Solar Supply Chain
- Greentech Media: The Pandemic Is Raging. Some Solar Companies Are Still Selling Door-to-Door
- PV-Tech: Solar firms ‘must build up their skill set’ to navigate Europe’s PPA market
- Quartz: Biden could prove the Solyndra scandal wasn’t a failure
- Grist: Biden’s treacherous path to 100% clean energy just got a little easier
- Axios: Biden’s Commerce pick keeps cards close on potential carbon tariffs
- Vox: This popular and proven climate policy should be at the top of Congress’s to-do list
Opinion
Best, Yann