Cheaper EVs Driven By Choice And Supply. At last count there are around 60 EV options available to US consumers, more if you count hybrids and more if you expand the global market. In any supply and demand market more choice will create some increased demand and comfort by being a follower, i.e. not an early adopter. But if that demand doesn’t outpace supply, there will be excess inventory that should drive down the price or create additional incentives for consumers to buy the cars (free charging perhaps?). With EVs there’s also the additional layer of charging complexity that follows. First, car dealers still don’t know how to sell EVs and make consumers comfortable owning this new to them technology. Second, more EVs on the road means that charging networks need to keep up, no more 2 or 4 charging pods at Whole Foods, we need an entire row of chargers. I say this noting that the three closest grocery stores to me in Florida have zero combined charging stations in their parking lot. But price elasticity will build more tolerance to the secondary objections that the consumer may have, who doesn’t want a cheaper car that also comes with a massive tax credit. This should build up the EV portfolio on the road AND on the grid.
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Opinion
Best, Yann