This is your SolarWakeup for September 9th, 2024

Welcome To Anaheim. The solar industry comes back to Anaheim today some of you attending RE+ while others attend SPI. This show is bigger than any before, you’ll see when you walk around and realize you still have more to see. As solar leaders come together, you’ll find the topic of politics, the election, trade rules and state policies will be at the top of mind for many. Here’s what the top story tells me, solar is is good for everyone. California and Texas are about as far apart politically as it gets at scale and they are at the top of all things solar and energy storage. Ultimately, solar wants an environment to be able to develop, build and generate solar; across all market segments. America is at a crossroads for energy demand and we need to build all the generation we possibly can.

We’re Turning 12. The first day of SPI also serves as the official birthday of SolarWakeup. Fun fact, the first newsletter was sent to 37 subscribers and I got up at 5am to write it. Neither of which is the case anymore! Thank you for the thousands of you that read this digest (in its many iterations) most days and creating so many relationships that have spanned years. I will be in the Hilton area for the majority of RE+, but I always love to say hi if you see me. 

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Yann


This is your SolarWakeup for September 6th, 2024

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Yann


This is your SolarWakeup for September 5th, 2024

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Yann


This is your SolarWakeup for September 4th, 2024

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Yann


This is your SolarWakeup for September 3rd, 2024

In One Week. The annual trek to RE+ (or SPI for the old guard) happens a week from now. You’re going to find an enormous show, far bigger than previous Anaheim variations, so don’t be shocked by the shear scale of it all. I look forward to seeing you there and possibly sharing a cheers with some of you as well. For the sake of everyone’s schedule, let’s all try to be on time to our meetings (I am smiling as I write that because of how crazy this is going to be). Of course, for those of you in the market for some trackers, you know where to find me!

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Yann


This is your SolarWakeup for August 30th, 2024

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Yann


This is your SolarWakeup for August 29th, 2024

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Yann


This is your SolarWakeup for August 28th, 2024

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Yann


This is your SolarWakeup for August 27th, 2024

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Yann


This is your SolarWakeup for August 26th, 2024

Your IRA Talking Points. Every single one of us is asked about the political risk around the IRA and the election so let me give you my two cents, which is a consolidation of some of the ideas that I’ve heard. The IRA serves two purposes for the republican majority, assuming that remains post election. The first is political, meaning the IRA is a great argument to make that democrats are on a spending frenzy while killing oil and gas or forcing EVs through a mandate. (Neither of which is actually the case but you get the point). The second is more nuanced and important for you to use in a discussion. The IRA is incredibly popular in parts, tax credits for solar, wind and energy storage etc. But there are many sections of the IRA that have not gotten the pull through, which happens with tax credits. With the Trump tax credits expiring next year, Congress will look for areas to ‘pay for’ those tax credits and pulling from the IRA, in parts, will be the argument.

The Bottom Line. It is politically unlikely that the republican majority would gut the IRA, just look at where the hundreds of billions of factories are located. They will argue against it publicly and then pull some unused sections as pay fors in the attempt to extend tax cuts. Ultimately this assumption will be tested based on how November plays out.

Thank You. It’s been a great first week at FTC Solar, I appreciate all of your support and notes. With RE+ coming up, I hope to see you there and of course I look forward to touching base with those of you that are in the market for trackers. It’s amazing to be back on the solar coaster!

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Have a great day!
Yann