Shocking News (Not Shocking): Americans Prefer Solar As An Electricity Source

By Frank Andorka, Senior Correspondent

For years, the poll everyone cited had 90% of Americans supporting solar. But that poll is now a few years out of date, and the energy source is is more pervasive than ever. So what if you took a poll now – would those numbers remain so high?

Well, now we have the the answer from the most recent The Global Strategy Group poll released today at Solar Power International – and the answer is yes. 91% of Americans prefer solar as a source of electricity, and 76% want their utilities to acquire more solar in their portfolios.

Most encouragingly, especially for those who say the industry need to be more politically active, Americans want more action by the government to encourage the use of both large and small-scale solar power, according to fresh polling on people’s attitudes about energy.

The Global Strategy Group poll illustrates solar energy’s widespread appeal among voters and national support for pro-solar policies, such as net metering and renewable portfolio standards.

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“Democrats, Republicans and Independents all said, everything being equal, they would vote against a politician who opposed solar power,” said Abigail Ross Hopper, president and CEO of the Solar Energy Industries Association (SEIA). “Politicians can take this to the bank – Americans will not stand for government or company policies that prevent them from accessing clean, renewable, job-producing, affordable power.”

More than 70% of registered voters support both net metering and renewable portfolio standards of at least 50 percent by 2030, and nine out of 10 respondents also said that their power company should not be able to stop them from using solar energy.

The polling revealed that the most convincing arguments for going solar are that it emits less pollution leading to lower health risks than other forms of energy, that it creates economic and job growth, and that solar prices are dropping substantially, making it affordable for all Americans.

Support for solar was particularly strong with younger voters, men, Hispanics and opinion leaders. The data shows that more education and awareness leads to more favorable opinions about solar across the board, emphasizing the need to increase education about solar energy.

Florida Polling Shows Anti-Solar Amendment Behind

In a poll commissioned by SolarCity, released today by SEIA, Amendment 1 is showing a change in sentiment from the voters. In the most recent poll, 51% of respondents said that will definitely or probably vote yes on the amendment. That is a steep decrease from a month ago when 71% said that yes would likely be their vote.
The poll was conducted over two periods. From 9/29 – 10/09 and from 10/20 – 10/25 which showed the change in sentiment by the likely voters. 528 respondents were polled and a strong level of support for definitely voting yes was found at 30% meaning that the amendment needs another 30% to reach the 60% required to pass. 22%, down from 40%, still find themselves leaning towards yes while 11% are undecided, down from 15%.

Utilities and other interests have pumped over $26 million into the effort to persuade Floridians to vote yes, which is a vote against solar. The effort is a one-sided advertising blitz for voters in Florida with ads shown on web pages and TV channels in full force. Advocates against the amendment have been active on social media and received every major newspaper endorsement. To add some advocacy heft, SEIA President Tom Kimbis is headed to Florida this week to help local efforts. Kimbis said today, “Floridians are waking up to the fact they are being deceived and it is absolutely critical – no matter what the poll numbers – that they go to the polls or mail in ballots to say NO to Amendment 1.”
On Wednesday, FlaSEIA and Floridians for Solar Choice filed a lawsuit asking the Florida Supreme Court to reconsider the ballot amendment. The groups also asked the Secretary of State to embargo the results until the court has ruled. At hand, according to the groups, is the new information from the leaked audio referencing the misleading political jiu-jitsu. The groups argue that there is now “proof of the deception and potential misconduct” by the backers of the amendment.

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