Yesterday, my friends at Solar Power World magazine were kind enough to publish my article on The White House solar installation.  The response has been amazing and I welcome all of the new readers to SolarWakeup.  More importantly, it is another example of the power of content marketing.  Writing an article that creates value for the readers will yield more marketing result than static advertising any day, so go ahead and write something that helps the readers.

News

• Solar Power World: Photos: First-Hand Views Of White House Solar Revealed
• CleanTechnica: DOE Calls For More Support Bringing Down The Soft Costs
• CS Monitor: Obama wants to clean up Washington … energy
• Solar Industry: Obama Commits U.S. Gov’t To 20% Renewable Target By 2020 
• RE World: Your Solar Panels Aren’t Facing the Wrong Way
• Newsday: Rocky Mountain Institute Identifies Opportunities for Reducing Solar Costs
• EarthTechling: Solar Power In The Sunshine State, What A Concept
• Solar Novus: PV Mounting Systems Market to Exceed USD 1.5 Billion in 2018

Opinions

• David Crane: 3 Solar Trends Will Fundamentally Change The Utility-Led Grid

Have a great day!

Yann

I love days like today in the solar industry.  I wish that all of the stories were pieces written by solar pros but any day when we get great material from Jane Weissman and Tor Valenza is a good day in solar.  Spreading the solar gospel is important both inside and outside of the market.  I agree with Tor, we are all Solar “Spartacus”!

News

• Forbes: Toshiba Bypasses German Grid; Sells Solar Directly To Consumers
• Greentech Media: CA Regulators May Challenge Utilities for Blocking Solar-Storage
• Solar Industry: Drop A SREC Into The Collection Plate
• Breaking Energy: Energy Quote of the Day: ‘The Grid was not Built for Renewables’
• Guardian: ALEC calls for penalties on ‘freerider’ homeowners in assault on solar
• EarthTechling: How Much Are Solar And Wind Really Contributing?
• PV-Tech: China to hit 10GW of installed PV by end of 2013

Opinions

• Jane Weissman: What Do Chocolate and Credentials Have in Common?
• Tor ‘Solar Fred’ Valenza: Becoming a Solar “Spartacus”

Have a great day!

Yann