As November comes to a close, please find the October edition of the Solar Marketing Insight. During October, the stories come out about market segments and solar finance. Creating content for public consumption can be a simple and cost effective way to establish your brand presence in the market.  SWu helps publications spread the message about great content.  If you aren’t sure what your company can write about, shoot us an email, we always look for a way to help.

News

• Greentech Media: 10 Takeaways: SolarCity’s Securitized Portfolio
• Solar Industry: Net Metering Battle Likely To Shift To Other Fronts After Arizona
• Fox News: Solar firm linked to Obama donors could be ‘next Solyndra’
• Atlantic: Why China’s Solar Building Boom Is Good for the United States
• CleanTechnica: Improvements Needed to Xcel’s Proposed MN Community Solar
• PV-Tech: No successful solar bids in Brazil’s latest energy auction
• RE World: Ohio’s Renewable Portfolio Standard under Attack… Again

Opinions

• Billy Parish: 100%: A New Energy Manifesto
• Greentech Media: Consumers Want Green Energy From Utility if the Price Is Right

Have a great day!

Yann

The first day of the Distributed Solar Summit yielded much talk about improving environments for financing.  Cost of capital, access to debt, and of course uniform credit pools through PACE or fico score groups.  Projects seems to be the bottleneck, especially projects with reasonable customer acquisition costs.  Tomorrow more talk about financing innovation driving solar growth, stay tuned and follow on twitter for some live info.

News

• HuffPost: Solar Energy Could Be America’s Greatest National Security Asset
• NPR: Solar Can Cut Summer Peak Power Demand in Half in Texas
• Greentech Media: Can a Coal State Like Virginia Create a Real Solar Market?
• GigaOm: Apple’s ground-breaking bet on its clean energy infrastructure
• SolarPowerWorld: Are We There Yet? No. But Solar Securities Draw Near
• Solar Industry: Production Costs For Makers To Drop To Record Low
• Energy Collective: Main Street, Not Wall Street, is Growing Solar Energy

Opinions

• Daily Finance: Are Solar Stocks in a Bubble?
• RE World: Who’s Winning the Net Metering Debate Now?

Have a great day!

Yann