Yesterday, my friends at Solar Power World magazine were kind enough to publish my article on The White House solar installation.  The response has been amazing and I welcome all of the new readers to SolarWakeup.  More importantly, it is another example of the power of content marketing.  Writing an article that creates value for the readers will yield more marketing result than static advertising any day, so go ahead and write something that helps the readers.

News

• Solar Power World: Photos: First-Hand Views Of White House Solar Revealed
• CleanTechnica: DOE Calls For More Support Bringing Down The Soft Costs
• CS Monitor: Obama wants to clean up Washington … energy
• Solar Industry: Obama Commits U.S. Gov’t To 20% Renewable Target By 2020 
• RE World: Your Solar Panels Aren’t Facing the Wrong Way
• Newsday: Rocky Mountain Institute Identifies Opportunities for Reducing Solar Costs
• EarthTechling: Solar Power In The Sunshine State, What A Concept
• Solar Novus: PV Mounting Systems Market to Exceed USD 1.5 Billion in 2018

Opinions

• David Crane: 3 Solar Trends Will Fundamentally Change The Utility-Led Grid

Have a great day!

Yann

I love days like today in the solar industry.  I wish that all of the stories were pieces written by solar pros but any day when we get great material from Jane Weissman and Tor Valenza is a good day in solar.  Spreading the solar gospel is important both inside and outside of the market.  I agree with Tor, we are all Solar “Spartacus”!

News

• Forbes: Toshiba Bypasses German Grid; Sells Solar Directly To Consumers
• Greentech Media: CA Regulators May Challenge Utilities for Blocking Solar-Storage
• Solar Industry: Drop A SREC Into The Collection Plate
• Breaking Energy: Energy Quote of the Day: ‘The Grid was not Built for Renewables’
• Guardian: ALEC calls for penalties on ‘freerider’ homeowners in assault on solar
• EarthTechling: How Much Are Solar And Wind Really Contributing?
• PV-Tech: China to hit 10GW of installed PV by end of 2013

Opinions

• Jane Weissman: What Do Chocolate and Credentials Have in Common?
• Tor ‘Solar Fred’ Valenza: Becoming a Solar “Spartacus”

Have a great day!

Yann

Putting today’s SolarWakeup in context we have a bit of everything.  The EU finalized duties this week and now the solar association thinks it will be overturned.  Edison International (Owners of several solar companies) and advocate for utilities is reaffirming its work during the APS net metering debate; foot in mouth?  And yield cos are the new REIT/MLP based on the press and talk at recent solar summits.  Expect to hear this word more frequently.

News

• Forbes: EEI Commercial On Net Metering: At Risk Of Further Polarizing The Debate
• Solar Industry: Solar Rooftop Safety And Structural Issues Addressed In New Guide
• Biz Journal: CO Campaign sets goal for 1 million solar roofs
• Greentech Media: This ‘Yield Co’ Variation Is Yet Another Financial Innovation
• Plain Dealer: Ohio energy efficiency and renewable energy laws headed for a vote
• PV-Tech: EU ProSun: European Court will annul China solar trade deal
• Forbes: Utility-Scale Solar Power To Be Cost Competitive With Natural Gas By 2025
• Politifact: Charlie Crist says Florida is the Sunshine State

Opinions

• World Bank: Strong Policy Framework Needed for Solar Power

Have a great day!

Yann

Last month we launched the Solar Marketing Insight, a report which helps you understand the trending topics of the solar industry.  With 2 issues published, and over 2,000 downloads, we want to know what you think.  Hit reply and let us know what we can improve, what data points are missing and what information you need to improve your business.  Your feedback is vital so please help us out.

News

• RE World: Solar Christmas: LDK Gets Coal, Trina Gets a Joint Venture
• Politico: A green movement of all stripes
• Biz Journals: Going solar? Panels aren’t the biggest cost of the systems
• Solar Novus: Forecasting PV Performance
• CS Monitor: One small step for solar? Firm envisions solar panels on moon.
• RE World: Renewable Energy Regulation: Follow the Leader
• Greentech Media: Solar Dominates New US Generating Capacity
• Bloomberg: EU Nations Approve Pact With China on Solar-Panel Imports

Opinions

• WSJ: Solar Power Systems Save Utilities Transmission Costs

Have a great day!

Yann